Wednesday, June 19, 2013

Emerging Trends in Online Shopping in India

The rise of the internet age and social media era has facilitated the development and demands of many things online. The most sought after amongst all is the online shopping. While the developed nations of the world have already witnessed the online shopping boom, developing countries like India are yet to accept and welcome the idea of shopping online. According to few online surveys almost a more than half of the Indian population has already started shopping for things online while the rest still goes for the more conventional ‘get to the store’ shopping. Despite these odds, India especially the metro cities have seen major changes in the online shopping arena with launch of many websites like Myntra, Jabong, Flipkart, OLX and many more.

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Surprisingly, while the online shopping preference is not very strong in India, still new retail websites and even second-had goods retail sites are receiving good user response. The market is flooded with specialized sites catering to specific end-user demands and also websites with more general user requirements.

While on one hand the advanced technology is the main reason which has brought many shoppers online, the same technology is also the main culprit behind depriving many others of this privilege. While half of the Indian population with access to latest technology and supporting services can enjoy the 24X7 internet access on the go, the other half can do nothing but resort to the more traditional way of shopping.

Despite few shortcomings, the ease of access still remains the main reason for many shoppers to book their order online. With easy availability on the website of books, gadgets, music, home products, electronics and cookware at many affordable and discounted prices is a plus for online shoppers. Many websites lure customers with attractive offers, coupon codes, redemption points and heavy festival or seasonal discounts. From browsing and comparing products online to creating a combo that suits the user best, the online shopping has created a win-win situation for all.

Online Shopping

While a large part of Indian society still have a distrust of using their credit and debit cards and rely more on cash on delivery while shopping online, the loyalty and trust building is still a long way to go for many retail websites. The already established companies has managed to build a strong and loyal clientele list, many emerging sites like Cmsuperstores.com still have to go a long way to attract customers to its shore. The resort these new launches can use must include online sale, discounts and signup bonus to build a new client list.

For Details Visit: - http://www.cmsuperstores.com/

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