Internet marketing is made up of many components which may be summarized into the following:
- Making a business website and getting it launched and published over the Internet. It may consist of text, images and possibly audio and video elements that broadcast the company's message to visitors, informing current customers and prospects of the features, benefits, and value-for-money of its products and services.
- Marketing a website over the World Wide Web via search engines otherwise known as Search Engine Marketing or SEM is the process of helping a website shop up in the top search engine pages whenever one makes a search on internet.
- Email marketing is the technique of getting information about a product or service out to customers or getting feedback from customers about a product or service through the use of emails.
- Banner advertising is the online marketing equivalent of the traditional ads in newspapers and magazines. It is the free placement of ads on a website usually known as free ad directories.
- Online press releasing is the placement of a newsworthy story about a company, regular distribution of newsletters or mass mailing of offers related to the company's product or services on online wire service or online press release directories.
- Blog marketing is the process of posting comments, expressing opinions or making online announcements in a discussion forum or blog directory that can be done by hosting your own blog or by comment and link exchanges with other blogs whose content is related to your product or service.
- Article marketing involves the syndication or online publishing in article sites or directories of freshly written or unique articles that tackle things related to your business, products, or services. These articles have the potential to spread and circulate over the internet since online article hosting services allow the re-publication of articles so long as all links in the articles are maintained.
